posted on June 15 2019
Where do moms shop?
Let’s talk about it guys.
We love to discover new designs in clothes, because we are huge admirers of style. What you wear goes a long way to how you feel. Plus choosing and combining can be fun and an expression of who are.
So much high street fashion seems to scratch a quick itch but as we get older (and wiser) time is at a premium and generally we want the pillars of our wardrobe to stand the test of time and trends. The genius definition of capsule collection right? A handful of essential items of clothing that are truly you and easy to update. Plus they need to be cool, edgy, feminine, wild, unique… and the material and cut that’s super important too. Discerning moms at the ready.
We’re on the hunt – not just for our kids – but also for us! Of course: us!
Suddenly the idea of writing our favourite fashion brands down, compiling and curating them for our readers seemed really, really appealing. Too often we allow ourselves to reach for what’s easy, does shopping at Tesco’s while picking up a pint of milk ring a bell?
There are so many amazing designers and now more easily accessible than ever with great websites and Insta accounts…we would be foolish not to share this amazing mined pool of talent with our lovely readers. We hope you enjoy them as much as we do.
We’d love to know what you think? Let’s start a convo because…Yes! From time to time we like to talk about clothes.
Any delish brands we’re missing?
Below we are sharing our favourite Stylish Brands that we can only hope help us on our path to our own individual ‘lewk’. Because…
‘Fashion comes and goes, but style lasts forever.’ – Coco Chanel
1. Pop & Suki
Started by best friends Poppy Jamie and Suki Waterhouse Pop & Suki is a customisable accessories business. Leave your friend a message on their bag! Love the pill box purses and their flair with millennial pink, truly inspiring.
2. Jackie Smith
This brand is the champion of the so super cute accessories all the way from Buenos Aires. Perfect stand out bags and shoes that add a little oomph to any outfit, playtime even when you feel like wearing your PJs. Currently lusting after their new Tennis Shoes and always bowled over by their new bag designs each new one crazy funkier cool than the last.
3. Mara Hoffman
The best swimwear brand. Hands down. We love Mara Hoffman and visit her site even when not shopping or desiring wispy silhouettes and fabulous prints. Her imagery is so powerful And oh my word her Instagram for inspiration of truly female aesthetics. Channel your inner goddess. Oh. Yes.
I admit to have shopped here even when not pregnant. This brand is one of my favourites. Hatch it’s pitched as clothes that will last before, during and after pregnancy. And it really does in quite a simple way. Silhouettes are comfortable while staying elegant and feminine. In our shopping cart right now are some of their trousers. Yum-my.
5. Bona Drag
Imagine you are in a forest. Found trinkets are dangling from string tied to branches, beautiful souls are everywhere. Your favourite humans are saying I do to each other and you are celebrating with all your heart. Luckily for you, you’re a Witchy woman who will cast a good spell on the new life of the ones you love, you shopped at Bona Drag. Because these are the outfits of the spirit, especially their buckle your knees jewellery.
I used to lived around the corner from one of her stores in NY and it always felt like a gift and privilege. Carefully cut simple clothes with individual fabulous style. Wendy is someone who’s taste I trust implicitly. She started by making guitar straps for Sonic Youth and opened up popups before they were a thing in downtown NYC record stores. Stores are now closed but thank goodness she’s back selling online, NY cool available now to everyone around the world.
It may be the little sister of H&M and the also fabulous & Other Stories but Monki is special. Humorous, young, insouciance, daring, at times, even OTT. At entry level a cute tee or accessory or a metallic coat. Too much? I implore you to look at the genius ways they combine outfits. It’s the perfect mix of high low and we love it.
While shopping for my daughter I came across Soeur. Their girl’s line was so good more moms than me were trying to squeeze into it. So they started a ladies line. Seductress aristo playwright this one is for you.
When you mean business, the simple well cut look of Maje will say more than a pair of shoulder pads ever could. Love their jackets and dresses especially.
If there’s one blouse everyone could use in their wardrobe, it’s a Tucker. Gaby Basora worked as costume design and stylist, she made and wore elegant stretch silk flowy blouses that looked comfortable and elegant and everyone who saw her wanted one. So she launched a company. Then came skirts and dresses in equally perennial seductive styles. One such dress has lasted me over 16 years. I’ve never tired of it, in fact I get ever-joy every spring and summer when I get to wear it.
Surprisingly great selection of dresses and cute accessories that rise above the high street as they surpass the season both in quality and style. And we love that new items are coming out all the time, so you can dip in and out looking for when inspiration might strike.