Make room for one more streaming platform in your funds as a result of Hallmark is formally getting in on the motion. Effectively, technically, the beloved brand already has a platform in its on-demand service, Hallmark Motion pictures Now. Nonetheless, come mid-September, it’s getting rebranded as Hallmark+, a brand new streaming service that can mix ad-free viewing with retail and different product advantages (assume “stunning items” and e-cards).
And that wasn’t the one huge information Hallmark dropped on July 11 on the TCA Summer Press Tour. The model additionally revealed that it’s going to debut a whopping 40 new vacation films later this 12 months. Sure, please, and *thanks very a lot.*
So, begin choosing out your cozy PJs and favorite mug for the season (all of us have one) — your vacation binge-watching schedule simply bought loads busier. Right here’s all the pieces it’s essential to find out about Hallmark+ and what you’ll be watching on it later this 12 months.
How a lot will Hallmark+ price?
Hallmark President and CEO Mike Perry instructed reporters that the brand new platform will price $80 a 12 months. It’s a slight bump up from Hallmark Motion pictures Now, which has plans beginning at $59.99 per 12 months. In the event you do the maths, that shakes out to $5.99 per thirty days for the previous platform versus $7.99 per thirty days for Hallmark+.
However the brand new streamer comes with, in Perry’s phrases, “the easiest of Hallmark with new unique content material and membership advantages program.” Learn: perks! Subscribers can earn factors primarily based on the content material they watch, they usually can redeem these factors for Hallmark Gold Crown Retailer coupons, Hallmark items, and extra.
What are you able to watch on Hallmark+?
The app already has plans to roll out tons of latest content material throughout genres and codecs. The brand new platform will kick off this fall with its first male-POV film trilogy, The Groomsmen. It follows the lives of three longtime greatest buddies who — as you might have guessed from the trilogy’s title — stand beside one another on the largest days of their lives. The very best buddies will probably be performed by Jonathan Bennett (Danny), B.J. Britt (Pete), and Tyler Hynes (Jackson).
Different Hallmark+ highlights embody scripted sequence, reminiscent of:
- Holidazed: This restricted sequence focuses on six households from completely different backgrounds who come collectively of their cul-de-sac across the holidays. It stars Virginia Madsen, John C. McGinley, Dennis Haysbert, Rachelle Lefevre, and Loretta Devine.
- The Chicken Sisters: Based mostly on the 2020 bestselling e book by KJ Dell’Antonia, this upcoming sequence follows dueling fried hen eating places Mimi’s and Frannie’s, that are locked in a generations-long feud. However may the arrival of the favored actuality TV present Kitchen Conflict lastly heal the rift? Keep tuned.
- Mistletoe Murders: Former Gray’s Anatomy favourite Sarah Drew will headline this sequence as Emily Lane, a girl who owns a captivating small-town Christmas-themed retailer — however who additionally has a penchant for investigating native murders and should have a darkish secret of her personal.
Hallmark+ may also be dwelling to a number of new unscripted sequence:
- Discovering Mr. Christmas: Jonathan Bennett will host Hallmark’s first actuality competitors sequence, which sees 10 aspiring actors face off for the prospect to develop into the community’s subsequent huge star. Reba star Melissa Peterman will function lead decide. (Additionally value noting: The competitors will include LGBTQ contestants as a result of, as Bennett put it, “I’m a Hallmark vacation hunk, and I’m fairly freaking homosexual.” Love him!)
- Prepared, Set, Glow!: A 3-episode unscripted restricted sequence slated for the tip of the 12 months, Prepared, Set, Glow will observe host Wes Brown as he travels to varied household properties to see essentially the most spectacular vacation mild shows.
- Celebrations with Lacey Chabert: Frequent Hallmark star Chabert will host this heartwarming unscripted sequence, through which she surprises households who’ve made constructive impacts of their communities.
- House Is The place the Coronary heart Is: Host Luke Macfarlane helps households renovate a room of their dwelling in what’s certain to be one other tearjerking sequence.
- Small City Setup: Deliberate for 2025, this relationship sequence will observe alongside as host Ashley Williams helps dad and mom attempt to discover the right hometown match for his or her single grownup child residing elsewhere — within the hopes they’ll fall in love and transfer again.
Hallmark additionally fortunately shared that it’s going to premiere 40 (!) new Christmas films in 2024. It’s unclear but what number of of these will dwell on Hallmark+ and what number of will dwell on Hallmark’s flagship and Hallmark Thriller channels.
Anything enjoyable and festive occurring with Hallmark?
So glad you requested. ICYMI, Hallmark not too long ago revealed the launch of its new Hallmark Channel Christmas Cruise on the Norwegian Gem in November.
If that doesn’t fill your holiday-loving coronary heart with pleasure, simply know that they’re additionally planning to movie a docuseries aboard to seize “the magic of the cruise by means of the eyes of essentially the most passionate followers as they embark on the journey of a lifetime.”
